Let’s Talk Period
Brand identity, Packaging, Awareness Campaign
2022
Let’s Talk Period is an awareness campaign for college students. The main goal of this project is to break the taboo around menstruation while making menstrual products available for those who need them. The campaign features pink as the main brand element, as well as eye-catching and impactful visual typographic design arrangements that invite the viewer to reflect on a woman’s menstrual cycle and all that it entails. The campaign includes an app, way-finding elements, social media, and a period box.
Meet our period box. Each month, women around the world spend a handful of days dealing with tampons, menstrual cups, period underwear, and more. Let’s Talk Period offers period subscription boxes that make that time of the month easier and overall better.
