The most severe and violent kind of violence against a woman is the murder of women for gender-based causes. The colors green and purple are the main tool to convey a powerful message about the urgent issue of gender-based violence in Mexico. Green represents hope and renewal, while purple is often associated with activism and solidarity with victims of violence. The poster highlights the shocking statistics of femicides in Mexico, with bold text, eye-catching graphics, and imagery that demand the viewer's attention.